iPhone 12 128GB (AA/A)

The stunning purple finish for iPhone 12 and iPhone 12 mini beautifully complements the sophisticated flat-edge design and precision-milled back glass.

CUPERTINO, CALIFORNIA Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”

Durable Design and Immersive Display

The elevated design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable.¹ And iPhone 12 mini is the smallest 5G smartphone in the world, packing all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display. Both models feature a sleek flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.² 

iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. This new OLED provides pixel precision brightness, 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11. 

iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.³

Advanced Dual-Camera System

iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses machine learning (ML) to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.